Circle-In Newsletter

We get teams to perform closer to their potential and more consistently, by providing coaches and players with behavioral intelligence needed to build more cohesive, aware, and smarter teams.

Featured

Team

+3

Jul 10, 2026

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1 min read

You can see the roster. You can only experience the team.

Intentional Players. Informed Coaches. Smarter Teams.

Kevin Mackenzie

Articles

Team

+3

Oct 23, 2026

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3 min read

Behavioral data doesn't scream, it whispers.

Performance data tells you what happened. Behavioral data tells you what is forming.

Kevin Mackenzie

Connection

+6

Oct 16, 2026

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2 min read

Where is the problem hiding?

The problem isn't in the players. It's between them.

Kevin Mackenzie

Team

+3

Oct 9, 2026

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3 min read

Change the odds

Behavior is never independent of the conditions it occurs in.

Kevin Mackenzie

Team

+3

Oct 2, 2026

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3 min read

Smarter Teams Win More Often

Talent sets the ceiling. Collective intelligence determines how close a team gets to it.

Kevin Mackenzie

Team

+3

Sep 25, 2026

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2 min read

Ground Rules

Managing inherent paradoxes within teams.

Kevin Mackenzie

Team

+3

Sep 18, 2026

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3 min read

Team dynamics are a different kind of difficult.

Intentional Players. Informed Coaches. Smarter Teams.

Kevin Mackenzie

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